E-DEAS 4
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E-DEAS 4.
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The energy sector is changing.
The way we innovate must change too.
Decarbonisation, electrification of consumption, new technologies and increasingly complex energy production: the sector we operate in is changing faster than traditional organisational models can keep up with. Top-down strategies are no longer enough: we need organisations that can also innovate from the bottom up, drawing on the skills and insights of those who experience change in the field every day.
This is the context in which E-DEAS 4 was born: the programme that turns the experience of Edison's people into new products, services and business models. Not just a collection of ideas, but a structured journey to identify relevant problems within specific business challenges, validate them methodically and develop market-ready concepts.
E-DEAS 3
The Radicati project is proof of what can grow from an insight within E-DEAS. During E-DEAS 3, Alessandro, Leonardo, Lorenzo and Luigi developed a phytoremediation solution for cleaning up contaminated sites, capable of reducing the costs and environmental impact of soil remediation. In the video, the journey told by those who lived it.
Challenges
E-DEAS 4 is built around three business challenges, each proposed and sponsored by the head of the relevant Division. Choose the challenge you want to take on and, within it, identify a concrete problem you would like to try to solve. And if none of them fully reflects you, there is the open challenge: bring your innovative idea to help build Edison's tomorrow.
New energy for our assets
Edison owns unique assets: infrastructure, data, expertise, relationships with local communities and customers. Today we only tap into part of their potential. How can we turn what we already have into new businesses, services or partnerships, by hybridising technologies, leveraging existing assets and applying what we already know how to do in new ways?
Decarbonisation
Implementing technologies and strategies to reduce carbon emissions and promote environmental sustainability
Digitalisation
Adopting advanced digital solutions to improve connectivity, automation and data analysis, supporting the company's digital transformation
Open challenge
Propose a problem or a solution that matters for Edison's tomorrow.
New energy for our assets
Edison owns unique assets. The value they generate today is only a fraction of what they could generate.
Over time, Edison has built an extraordinary heritage: energy infrastructure, operational data, technical expertise, relationships with local communities and customers. Much of what we already own — physical assets, technologies under development, accumulated know-how, established partnerships — holds potential that is still largely untapped. How can Edison turn what it already owns into new businesses, services or partnerships capable of generating new value — by hybridising technologies, leveraging existing assets, developing services complementary to energy generation and applying what we already know how to do in innovative ways?
DIM: Designing Innovative Models
Millions of SMEs. A large market where price seems to be the only lever for differentiation: but is that really the case? Edison can change the rules of the game.
The SME market is crowded and competitive, and differentiation almost always comes down to price. Yet small and medium-sized enterprises have complex, often unmet energy needs: cost management, efficiency, continuity, sustainability, access to incentives. Edison has the expertise, the technologies and the credibility to offer something that goes beyond supply, responding to the real needs of SMEs. The challenge is to accelerate growth in the segment, increasing market share and volumes through a distinctive value proposition able to compete not only on price but on the ability to create tangible results for the customer: a new service or business model capable of building customer loyalty and structurally differentiating Edison from its competitors?
AOS: Always Operational Energy Solutions
How can Edison Next guarantee energy continuity and multi-vector energy management to hospitals, schools, town halls and essential services during blackouts, demand peaks and extreme weather events, by combining renewables, storage and smart management?
Hospitals, schools, town halls and essential infrastructure must keep running even during blackouts, demand peaks and extreme weather events. Integrated management of electricity, heat and other energy vectors, together with renewable sources, storage systems and smart technologies, can increase autonomy, flexibility and efficiency while reducing costs and emissions.
Open challenge
Do you have an innovative idea that doesn't fit into the three challenges? Tell us about the problem it would solve and how you envision the solution. The most promising ideas will join the E-DEAS 4 journey.
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Why take part?
E-DEAS 4 gives you the tools to create Edison's next innovation
Problem framing, business model canvas, prototyping: learn skills for your future
Live the founder experience with the company's safety net
Make your skills visible to top management
What ideas
are we looking for?
We are not looking for initiatives to make internal processes more efficient, but for ideas that engage with Edison's priorities: proposals capable of generating new revenue, opening up unexplored markets or giving life to offering models that don't exist today. What matters is impact: real, measurable, concrete.
From problem to pitch, in four phases
10/2026
Applications
E-DEAS 4 officially opens applications. Take part on your own or in a team of up to 5 people
01/2027
Incubation 1: Problem Solution Fit
Up to 8 teams enter the first incubation phase, focused on understanding and validating the problem
03/2027
Incubation 2: Product Market Fit
Up to 4 teams build and validate a first prototype of their solution
05/2027
Pitch Day
The closing moment of the journey: the finalist teams present their projects to the evaluation committee
Radicati
The Radicati project is proof of what can grow within E-DEAS. In the last edition, Alessandro, Vito, Lorenzo and Luigi developed a phytoremediation solution for cleaning up contaminated sites, capable of reducing the costs and environmental impact of Edison Regea's activities. Watch the video to discover the journey that led them to test the idea in the field.
The numbers from the first three editions
150+
people involved
48
ideas incubated
6
innovations tested
Events
Join one of the upcoming company events dedicated to E-DEAS 4
FAQs
The initiative is open to all individuals currently employed by one of the Edison Group companies under a permanent employment contract, including apprenticeship contracts.
Click Apply and indicate the challenge you want to take on, the problem or need you want to solve and your motivation for taking part. A proposed solution to the problem is mandatory only for the open challenge.
Both. You can apply individually or with a team of 3 to 5 people in total.
The programme can last up to 6 months and is designed to fit alongside your daily work. See the rules for full details.
Applications are open until 12/01/2027. Proposals are assessed by the Evaluation Committee, which forms the 8 teams taking part in the first incubation phase. See the rules for full details.
A journey to the heart of European innovation. The winning team will set off on a learning expedition to one of Europe's leading ecosystems, to see first-hand how world-changing ideas are born and grow.
Edison's next transformation can start with you
E-DEAS 4 gives you method, support and the opportunity to turn your talent into innovation.
Apply
Need support?
Contact the Open Innovation & Venture Capital team for more information or any questions.
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